Latest Work Samples

  • Goodwill

    Goodwill Industries of New Mexico, like most non-profits, does business in a very competitive business landscape, both in terms of soliciting donations from the public as well as generating retail sales to fund their programs and services. And in an ever more-crowded advertising landscape, it can be difficult for a non-profits advertising efforts to reach their target and stand out. Goodwill needed a campaign that could not only grab the attention of a diverse audience, but one that could be developed and executed on a modest, non-profit marketing budget.

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  • Cricket Wireless

    Cricket Wireless was the first wireless company to offer limited coverage/unlimited calling for a flat fee in the nation. Our challenge was to educate the consumer on this new format of wireless coverage.

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  • Hotel Andaluz

    Hotel Andaluz, the completely remodeled, newly opened and former La Posada de Albuquerque Hotel, had been an abandoned and closed property for five years. Our challenge was to create buzz, generate traffic in the restaurant and nightclub and to fill the newly renovated Hotel Andaluz with lodging guests.

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  • Los Alamos

    Los Alamos, NM a city created in the 1940s during WWII has relied on the Los Alamos National Laboratory for the majority of occupancy at lodging facilities. As the Lab has reduced contractor’s budgets, Los Alamos County is targeting outreach to tourists to maintain lodging occupancy.

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  • NMHIA

    The New Mexico Health Insurance Alliance targets a very small niche. We had to figure out how to best communicate to the niche without wasting dollars on reaching the masses.

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  • Summer of Love 2009

    As the nation faced its worst recession since the Great Depression, Taos, NM needed to come up with creative ways to bring tourists to the Town.

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