Our Mission

We are an extraordinary public relations and advertising team that produces outrageous results. Our dynamic, interactive, synergistic style allows us to stay intimately connected to each other and to our clients.

We infuse energy and vitality into our clients’ projects and produce the results that make a measurable difference. We are their partners in creating strategies that benefit the community and influence the world.

We inspire boundless possibilities. We turn dreams into reality. We are consistently creative, constantly learning, and we always have fun.

Hotel Andaluz

Challenge – Hotel Andaluz, the completely remodeled, newly opened and former La Posada de Albuquerque Hotel, had been an abandoned and closed property for five years. Our challenge was to create buzz, generate traffic in the restaurant and nightclub and to fill the newly renovated Hotel Andaluz with lodging guests.

Strategy/Tactics – Target high-income guests from the 600-mile drive circle for the initial push.

Write and disseminate monthly news releases locally, regionally and nationally
Create e-brochures for general catering and events and one targeted to the wedding market
Develop targeted event specific marketing pieces
Social media
Local and regional print and broadcast advertising

Evaluation/Results – The hotel average daily occupancy of 65 percent remains higher than the city’s average of 50 percent. All food and beverage goals were exceeded.